Anxiety Logo

This animated logo was created as part of a series of designs. Each design was created to represent a specific emotion. With this project, I wanted to strengthen my design skills and expand my proficiency in Adobe After Effects. When developing the idea for this work, I knew I wanted to do motion graphics. I chose to make designs representing emotion because emotions, and how we visualize them, fascinates me. I researched color theory in logo design and how humans create color to emotion for this project. Once my research was done, I decided on the emotions I wanted to design and created concept sketches. I then developed the still logos in Adobe Illustrator. I then imported these designs into After Effects and animated them. For Anxiety, I focused on my own conception of anxiety.

This logo is the still version of my Joy logo animation, created for my series of emotion-inspired logo designs. After researching logo design and color theory, I designed the final piece using Adobe Illustrator. I began with a concept sketched with pencil and paper, then created the initial design again as vectorized digital artwork. I chose to make the logo yellow, as it is a color often associated with joy. I used a flower design I’ve drawn since childhood, and with some reworking was able to create this final version. I liked the idea of using a flower, almost sunlike motif to represent joy, as it blooms and shines

This was the first logo design I ever created. It was a concept for the logo of the next game in The Elder Scrolls series. With the limited knowledge that is public about the TES6, I chose to base my logo design on objects that represent the setting of the next game. I started with pencil and paper sketches for mage staffs, scimitars, and beetles. I then created vectorized artwork in Adobe Illustrator of each of my favorite designs. I then arranged the assets in different ways, and crafted multiple possible versions of the logo. I chose my favorite of the designs and created product mockups to test how the design would look in different contexts.